Follow up of this post: Middle of Google Ban and Google Penalty
Still I am waiting to get some response or any clue from Google WMT to decide my further strategies. As it may take weeks, I kept on researching and studying Google Penalties. After this instance I got one thing very clearly that link building is not an easy task. If done correctly under the guidelines of Google, will take you on the top but if you tried breaking Google’s law, one day you will find yourself in HELL. So it’s better to keep your pace gradual (don’t do aggressive link building) and only work with white hat techniques. But if you are thinking you have been fooling Google for long and Google is not able to catch, you are fooling yourself. One day you will be caught and will be thrown on hot desert where you won’t find a single drop of water.
Anybody who is working as a Webmaster, SEO, SEM or Link Builder first read Google Webmaster Guidelines and then strategies you work. I have collected some very important points from Google webmaster Guidelines and also from some very genuine and senior white hat webmasters, those have to be kept in mind or should be avoided to stay away from Google Penalty.
Google has clearly mentioned what has to be followed and what not while optimizing your website or promoting your website. The more you understand these, the less spam you do. Only one line says all about Google Quality Guidelines
“Make pages primarily for users, not for search engines.”
- Make sure that your website is not linked to any spam websites, gambling & adult websites, banned websites and unrelated websites.
- If IP whether has been blacklisted.
- Don’t over stuff your keywords in content and Meta tags. Use only wherever it needs.
- Don’t give excessive interlinks to the pages present in the same website. Extensive interlinking of all your websites, particularly if they are on the same C Class IP address will affect all your websites.
- Avoid hidden text or links
- You should not participate in any link farm or Add Nofollw.
- Use different keywords for anchor texts and don’t use the same for all back links.
- Avoid Cloaking
- Avoid Duplicate Content
- Avoid Hidden Text
- Don’t do Keyword Spam and Keyword Stuffing
- Do not Buying Links
- Avoid Link to bad neighborhood
- Avoid Hidden Links
- Don’t do Sneaky Redirect
- Don’t send automated query to Google associated with your domain.
Common reasons behind Penalty of your website Or Google Ban:
- Hidden text
- Hidden links
- Keyword stuffing
- Link Buying
- Link Exchange
- Linking to bad neighborhood
- Sneaky redirects
- Cloaking
- Doorway pages
